Jesus. All About Life!
Posted on 26. May, 2009 by Michael Plaege in Blog, Upcoming Events, Who is Jesus?
Turn on your TV this September and you’ll be sure to come across an advertisement with a difference! Coming soon to a TV and a billboard near you is the church’s biggest and sharpest media campaign since Billy Graham – ‘Jesus All About Life’ (www.jesusallaboutlife.com.au). Backed by all the major Christian denominations and the Bible Society, similar campaigns have already proven effective in Canberra, Adelaide and Tasmania.
How will it work? Over the course of about 40 days, professional and high quality advertisements aimed at different sectors of the community will promote the person of Jesus, the one who promised ‘life to the full!’ (John 10:10) and invite people to consider his claims found in Luke’s Gospel.
Enquirers who respond to a Freecall number will receive a booklet containing information on knowing Jesus and Luke’s Gospel. They will also be given details of their nearest registered ‘Jesus All About Life’ church where they can get further assistance. Churches will also be able to purchase booklets to give away to their non-Christian contacts and are encouraged to equip their congregations to make the most of conversational opportunities during the campaign, as well as being prepared to follow up enquirers.
Combining media saturation with personal invitation and local church evangelism, this is an evangelistic strategy we can be excited about! But we need to prepare to make the most of it.
As a church we’re signed up as a registered church. Between now and September we need to be thinking and praying about ways in which we can seize the opportunity the media campaign will afford us. There will be a heightened awareness of Jesus that raises questions that the advertising won’t answer – Who is Jesus? What did he say? What did he come to do? What relevance does he have for my life? As a congregation we will need to be prepared to welcome new people who have been prompted to consider Jesus.
As individuals we will need to think about how we can initiate conversation using the advertising as a launching pad to move them closer to knowing him. Above all, we need to pray that God will by His Spirit open the eyes of many to see Jesus for who He is and welcome them into life to the full!
I look forward to this exciting opportunity with you and welcome any comments or suggestions you may have.
